traditional
design process

_inefficiency

traditional design often leads to a time-consuming process. the pathway from concept to completion, for instance creating 15 final renderings, can require up to 80 hours.

_bias

in the traditional design process, personal biases, preferences and mood swings can lead to a homogeneity in design, limiting fresh perspectives and reducing the potential for innovative, 'outside-the-box' ideas.

_inflexibility

traditional design methods struggle with producing large quantities of high-quality drafts, posing a significant challenge in today's fast-paced design world.

our
design process

_efficiency

cre[ai]tion revolutionizes design by significantly reducing the time needed for ideation and completion up to 90%, from 80 to 7.6 hours. allowing creatives to focus more on innovation, less on execution.

_diversity

cre[ai]tion leverages artificial intelligence to generate unique and diversified designs. it does not conform to conventional patterns or moods but produces a wide variety of designs.

_scalability

with AI, scalability isn't an issue; instead, it's a feature. cre[ai]tion makes it possible to turn the challenge of volume into an opportunity for creative exploration.